Seven Ways To Improve Your Telemarketing

Telesales Magic   Telesales Skills

       Whether you're new to telemarketing or are a telemarketing pro, these seven telemarketing tips could give you the boost you need to start your phone sales career off right -- or to become even more successful.

1. Establish daily goals of how many calls you are going to make
If you have problems making as many calls as you want, begin counting pick-ups, not contacts. Begin with one or two a week, if that is your present calling rate.  Pick-ups are defined as your picking up the phone and dialing for money.

2. Have a written telemarketing script prepared ahead of time
Practice this script until it becomes a natural part of you. Make sure this script contains a one-sentence description of your expertise and a  "hook" to answer the one question that is always in the mind of the prospect:  "What's in it for me?"

3. Tape record your telemarketing calls
You can improve your delivery and listening skills, and reduce the "ahs," "you knows" and other unprofessional elements of your delivery.

4. See your telemarketing calls as a game in which the objective is to  "win"
Get the prospect to either agree to receive your marketing piece or  to see you face to face. View the call as an opportunity to improve the prospect’s circumstances by informing her about your goods or services. Make the call as if you had no fear or doubt and were simply calling up someone to give or get information.

5. Never waste a telemarketing call
If the prospect isn't available to talk, use the call as an opportunity to talk with his screener to find out more about the company. If he isn't interested in your proposition, find out something else about his operation so you can refer other members of your network who might be of assistance.

6. Always remember to ask for referrals
Regardless of the outcome of a telemarketing call, always ask, "Who do you know . . " and fill in with  a comment appropriate to your prospect's business.

7. Profile your best prospects, and acquire a telemarketing list matching those exact attributes
This is an easy way to improve your "hit ratio” instead of calling at random or using the phone book