Key Account Workshop

Key Account Management

“Account Management is the process of maximising the return on your investment in a customer by defining and actioning appropriate plans that will enable you to build on the present, to manage the future "

    Key Account Management is achieved by learning to:

  • Develop a strategic approach to account management and customer relationships
  • Construct and implement profitable long-term account plans
  • Gain a better understanding of your customers' needs and expectations
  • Enhance the ability to influence, persuade and negotiate with key decision makers
  • Build stronger value-added customer relationships leading to increased revenues
  • Create support processes that fulfill customer expectations and facilitate best practice key account management
  • Increasing account revenue and profitability

Key Account Workshop

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